Coming soon – two simple words that pack a punch of anticipation. But let’s face it, they’ve been overused to the point of becoming stale. In today’s fast-paced world, where everyone’s vying for attention, you need something fresh to grab your audience’s interest. Something that’ll make them sit up and take notice.
Imagine you’re about to launch a product that’ll revolutionize the market. You want to create a buzz, get people talking, and build excitement. But how do you do that when “coming soon” feels as exciting as watching paint dry? That’s where this article comes in handy.
We’ve compiled a list of 30 creative alternatives to “coming soon” that’ll inject some life into your announcements. These aren’t just replacements; they’re tools to help you craft messages that resonate with your audience. Whether you’re teasing a new product, an event, or a big reveal, you’ll find something here to make your message pop.
Pro Tip: The most crucial paragraph in this article is the one detailing “On the Horizon”. It’s a versatile phrase that conveys both anticipation and a sense of inevitability. Use it when you want to create a feeling of excited expectation without committing to a specific timeline.
is it Professional to Say: Coming Soon
While this phrase has its place, it’s often overused. In professional settings, it’s better to be specific and informative. Instead of leaving your audience hanging, provide context, timelines, or teasers about what’s to come.
That said, when used sparingly and strategically, “coming soon” can create anticipation. The key is to balance professionalism with engagement, ensuring your message resonates with your audience.
What to Say Instead of “coming soon”
- Arriving shortly
- On the horizon
- Set to debut
- Eagerly expected
- Just around the corner
- Imminent
- Anticipated shortly
- In the pipeline
- Underway
- In the works
- On the verge of release
- About to unfold
- Coming up
- Counting down to
- Before you know it
- Approaching fast
- Slated for arrival
- Poised to launch
- Stay on the lookout for
- The wait is almost over
- Set to emerge
- In the final stages
- Prep your calendars
- Mark your calendars
- Brace for
- On the brink of unveiling
- Gearing up for release
- In the final countdown
- Brewing something special
- Waiting in the wings
“30 Fresh Alternatives to Say ‘Coming Soon’ ✨—Keep Your Audience Hooked!”
Here are “30 Fresh Alternatives to Say ‘Coming Soon’ ✨—Keep Your Audience Hooked!”:
1. Arriving Shortly
When you want to convey a sense of immediacy without pinpointing an exact date, “arriving shortly” fits the bill perfectly. It’s like telling your audience to hold their breath because something exciting is just around the bend.
Scenario: Imagine you’re a tech company about to release a groundbreaking smartphone. You might send an email to your subscribers that reads:
“Dear valued customers,
Get ready to experience the future of mobile technology. Our revolutionary XYZ Phone is arriving shortly, packed with features that’ll make your current device feel like a relic. Stay tuned for an announcement that’ll change how you think about smartphones forever.
Best,
TechInnovators Team”
2. On the Horizon
This phrase paints a vivid picture of something exciting approaching from a distance. It’s perfect for building anticipation over a longer period.
Scenario: A publishing house teasing a highly anticipated novel might use this in a social media post:
“Bookworms, rejoice! The next masterpiece from bestselling author Jane Doe is on the horizon. Prepare for a tale that’ll keep you up all night, coming to your favorite bookstore this fall. #JaneDoeNewBook #ReadersDelight”
3. Set to Debut
When you’re ready to introduce something new and spectacular, “set to debut” adds a touch of glamour and importance to your announcement.
Scenario: A fashion designer launching a new collection might send out press releases stating:
“Attention fashion enthusiasts!
The wait is almost over. Our Spring/Summer collection is set to debut at Paris Fashion Week. Prepare to be dazzled by designs that blend classic elegance with cutting-edge trends. Fashion’s future is about to unfold before your eyes.”
4. Eagerly Expected
This phrase taps into the emotional aspect of waiting, acknowledging the anticipation your audience feels.
Scenario: A movie studio might use this in a trailer voiceover:
“The eagerly expected sequel to the blockbuster hit ‘Galactic Warriors’ is almost here. Prepare for an adventure that’ll take you beyond the stars and push the boundaries of imagination. Coming to theaters next month!”
5. Just Around the Corner
This friendly, conversational phrase suggests that the wait is nearly over, creating a sense of excitement and immediacy.
Scenario: A local bakery introducing a new line of pastries might post on their social media:
“Sweet tooths, rejoice! Our new line of artisanal, gluten-free pastries is just around the corner. Get ready to indulge in guilt-free deliciousness that’ll make your taste buds dance. Keep an eye out for our grand unveiling next week!”
6. Imminent
For situations where you want to convey that something is about to happen very soon, “imminent” is your go-to word. It carries a sense of urgency and inevitability.
Scenario: A software company about to release a major update might email their users:
“Dear valued user,
The future of productivity is imminent. Our next software update is packed with AI-powered features that’ll transform how you work. Prepare for a smoother, faster, and more intuitive experience. The update will roll out automatically in the next 48 hours.”
7. Anticipated Shortly
This phrase balances excitement with a hint of patience, perfect for situations where you want to build anticipation without overpromising on timing.
Scenario: A restaurant about to open a new location might post on their website:
“Foodies of downtown,
Your culinary wishes are about to come true! Our new location, bringing farm-to-table delights to the heart of the city, is anticipated shortly. We’re putting the finishing touches on a space that’ll become your new favorite dining spot. Keep your forks ready!”
8. In the Pipeline
When you want to emphasize that something is actively being developed or prepared, “in the pipeline” is an excellent choice. It suggests progress and forward momentum.
Scenario: A pharmaceutical company might use this in a press release:
“At Health Innovators Inc., we’re committed to improving lives. We’re excited to announce that a groundbreaking treatment for chronic pain is in the pipeline. Our researchers are working tirelessly to bring hope to millions. Stay tuned for updates on this promising development.”
9. Underway
This term suggests that the process has already begun, creating a sense of excitement and inevitability about what’s to come.
Scenario: An event organizer might use this in an email to ticket holders:
“Dear music lovers,
Preparations for the summer’s hottest music festival are underway! We’re lining up an unforgettable array of artists, food vendors, and experiences that’ll make this year’s event one for the history books. Get ready for the announcement of our headliners next week!”
10. In the Works
This phrase conveys that something is being actively developed or planned, hinting at the effort and creativity going into the project.
Scenario: A game development studio might post on their forum:
“Gamers, we hear you! A sequel to ‘Mystic Realms’ is in the works. Our team is pouring their hearts into creating a world that’ll surpass your wildest dreams. Expect mind-blowing graphics, intricate storylines, and gameplay that’ll keep you hooked for hours. More details coming soon!”
11. On the Verge of Release
When something is extremely close to being launched or revealed, this phrase creates a palpable sense of anticipation and excitement.
Scenario: A record label might use this in a press release:
“Music fans, get ready! The album you’ve been waiting for is on the verge of release. Pop sensation Stella Nova‘s sophomore effort, ‘Cosmic Heartbeat’, is about to drop. Prepare for a sonic journey that’ll redefine pop music for a new generation.”
12. About to Unfold
This phrase adds a touch of drama and mystery, perfect for situations where you want to create an air of anticipation and intrigue.
Scenario: A theater company might use this in their season brochure:
“Theater enthusiasts,
A season of unparalleled drama and laughter is about to unfold at the City Playhouse. From Shakespeare to cutting-edge contemporary plays, we’re bringing you a lineup that’ll challenge, entertain, and inspire. Curtain up on our most ambitious season yet!”
13. Coming Up
This casual, friendly phrase is perfect for creating a sense of anticipation without too much formality.
Scenario: A podcast host might use this at the end of an episode:
“That’s all for this week, listeners! But don’t touch that dial because coming up next week, we have an exclusive interview with bestselling author Mark Thompson. He’ll be spilling the beans on his writing process and giving us a sneak peek at his next thriller. You won’t want to miss it!”
14. Counting Down To
This phrase actively involves your audience in the anticipation, creating a shared sense of excitement as you approach the big reveal.
Scenario: A space agency might use this on their website:
“Space enthusiasts, join us as we’re counting down to the launch of the Artemis Mission. In just 30 days, we’ll be taking the next giant leap for the human race. Check back daily for behind-the-scenes footage, astronaut interviews, and live updates as we prepare for liftoff!”
15. Before You Know It
This playful phrase suggests that time will fly by quickly, adding a touch of excitement and urgency to your announcement.
Scenario: A travel agency promoting a new vacation package might write in their newsletter:
“Dream of palm trees and crystal-clear waters? Your perfect getaway will be here before you know it! Our new all-inclusive Caribbean cruise packages are launching next month. Start planning your escape from the everyday now, because paradise is calling your name!”
16. Approaching Fast
When you want to convey a sense of speed and imminent arrival, this phrase does the job perfectly.
Scenario: A sports team might use this on their social media:
“Fans, the new season is approaching fast! In just two weeks, we’ll be back on the field, ready to defend our title. New players, new strategies, but the same fighting spirit. Are you ready to cheer us on to victory?”
17. Slated for Arrival
This phrase has a touch of formality that works well for more official or business-related announcements.
Scenario: A car manufacturer might use this in a press release:
“Attention car enthusiasts! Our revolutionary electric SUV, the EcoThunder, is slated for arrival in showrooms nationwide this fall. Combining luxury with sustainability, it’s set to redefine what you expect from an eco-friendly vehicle. Stay tuned for pre-order information!”
18. Poised to Launch
This phrase suggests readiness and anticipation, like a rocket on the launchpad just waiting for the countdown.
Scenario: A tech startup might use this in their investor newsletter:
“Dear investors,
We’re thrilled to announce that our AI-powered personal finance app is poised to launch next quarter. After months of development and rigorous testing, we’re ready to revolutionize how people manage their money. Prepare for a new era of financial empowerment!”
19. Stay on the Lookout For
This phrase actively engages your audience, encouraging them to keep watching for your upcoming reveal.
Scenario: A streaming service might use this in an email to subscribers:
“Biunge-watchers, we’ve got something special brewing! Stay on the lookout for our most ambitious original series yet. A star-studded cast, mind-bending plot twists, and production values that’ll blow you away. Your next obsession is just around the corner!”
20. The Wait is Almost Over
This phrase acknowledges the anticipation your audience has been feeling and promises a payoff soon.
Scenario: A popular author might post this on social media:
“Dear readers, the wait is almost over! The final installment in the ‘Mystic Realms’ trilogy is in its last round of edits. Get ready to dive back into a world of magic, intrigue, and heart-stopping adventure. Your questions will be answered, and new mysteries will unfold!”
21. Set to Emerge
This phrase suggests something new and exciting coming into view, perfect for product launches or new initiatives.
Scenario: A conservation organization might use this in a press release:
“A new era of wildlife protection is set to emerge. Next month, we’ll be unveiling a groundbreaking initiative that combines cutting-edge technology with grassroots efforts to safeguard endangered species. Together, we can turn the tide on extinction.”
22. In the Final Stages
This phrase gives a sense of progress and imminent completion, building excitement for the final reveal.
Scenario: A movie studio might use this in a trailer:
“The most anticipated superhero movie of the decade is in the final stages of post-production. ‘Quantum Force’ is about to redefine the genre with mind-bending special effects and a story that’ll keep you on the edge of your seat. The countdown to premiere night has begun!”
23. Prep Your Calendars
This playful phrase encourages your audience to get ready for something exciting, creating a sense of anticipation and involvement.
Scenario: A music festival organizer might post on social media:
“Music lovers, prep your calendars! The lineup for SummerJam 2024 drops next week. We’re bringing together the hottest acts from around the globe for three days of unforgettable performances. Get ready to plan the musical adventure of a lifetime!”
24. Mark Your Calendars
Similar to “prep your calendars,” this phrase adds a touch of importance and urgency to your announcement.
Scenario: A university might use this in an alumni newsletter:
“Mark your calendars, alumni! Our annual homecoming weekend is set for October 15-17. Relive your college days, reconnect with old friends, and see how your alma mater has grown. With events ranging from lectures to tailgate parties, it’s a weekend you won’t want to miss!”
25. Brace For
This phrase adds a touch of drama and excitement, suggesting that what’s coming is powerful or impactful.
Scenario: A theme park announcing a new roller coaster might use this in their advertising:
“Thrill-seekers, brace for the ride of your life! ‘The Thunderbolt’ is almost ready to roll. With the steepest drop and tightest turns in the country, it’s set to redefine what you thought was possible on a coaster. Your adrenaline rush awaits!”
26. On the Brink of Unveiling
This phrase creates a sense of suspense and imminent revelation, perfect for building anticipation for a big announcement or launch.
Scenario: An art gallery might use this in an email to their patrons:
“Art enthusiasts,
We’re on the brink of unveiling a collection that will take your breath away. Renowned artist Elena Frost‘s latest series, ‘Whispers of Nature’, is about to grace our walls. Prepare for a visual journey that blends reality and imagination in ways you’ve never seen before. The grand opening is just weeks away!”
27. Gearing Up For Release
This phrase suggests active preparation and mounting excitement, ideal for product launches or event announcements.
Scenario: A video game developer might post on their forum:
“Gamers, listen up! We’re gearing up for release of ‘Quantum Realms: Nexus’. Our team is working round the clock to polish every pixel and perfect every line of code. Get ready for a gaming experience that’ll challenge your skills and expand your mind. Beta testing invites go out next week!”
28. In the Final Countdown
By invoking the idea of a countdown, this phrase creates a tangible sense of anticipation and urgency.
Scenario: A charity organization might use this in their newsletter:
“Supporters, we’re in the final countdown to our biggest fundraising event yet! The ‘Run for Hope’ marathon is just 10 days away. Whether you’re lacing up your running shoes or cheering from the sidelines, your participation will help us make a real difference in our community. It’s not too late to register or donate!”
29. Brewing Something Special
This playful phrase hints at behind-the-scenes activity and creativity, perfect for teasing new products or initiatives.
Scenario: A coffee shop chain might use this on their social media:
“Coffee lovers, we’re brewing something special for you! Our master roasters have been hard at work crafting a new blend that’ll revolutionize your morning routine. Rich, smooth, and ethically sourced – this mystery roast will hit our shops next month. Can you guess the flavor profile?”
30. Waiting in the Wings
This theatrical metaphor suggests something is ready and waiting to make its grand entrance, adding a touch of drama to your announcement.
Scenario: A fashion designer might use this in a press release:
“Fashion forward thinkers, our Fall collection is waiting in the wings, ready to strut down the runway and into your wardrobe. Blending classic silhouettes with cutting-edge materials, this line will redefine autumn style. The fashion show is set for next Friday – prepare to be dazzled!”
Conclusion
In conclusion, these 30 alternatives to “coming soon” offer a variety of ways to create anticipation, excitement, and engagement with your audience. By choosing the right phrase for your specific context, you can craft messages that resonate and stick in people’s minds.
Remember, the key is to match the tone and urgency of your chosen phrase with the nature of what you’re announcing. Whether you’re launching a product, revealing an event, or making any kind of announcement, these alternatives will help you do it with style and impact. So go ahead, pick your favorite, and watch as your audience leans in, eager to hear what’s next!
Emily Olivia is an experienced writer specializing in grammar and English language topics. With a passion for clarity and precision, she shares valuable insights on synonyms, grammar rules, and writing tips to help readers enhance their language skills on Grammar Path.
